Chaos
The Main Room
Everyone is together. Multiple creators. Multiple communities. Multiple cameras. Trash talk. Guests. Music. Arguments. Jokes. Challenges. Distractions. Competition.
CamerasTrash TalkGuestsMusicDistractionsCompetition
Proposed Branded Adaptation Original Livestream Competition
Developed by Missing The Pieces Studios
GHOST HOUSE
Eight major streamers enter one house with their cameras, crews, communities and egos. They begin together. Then one command changes everything: GO GHOST.
The internet comes together.
Then everybody disappears.
8Core creators
72 HRCore event
1House
100Point score
Main Room · Chaos
Creator 01
Creator 02
Creator 03
Creator 04
GO
GHOST
GHOST
The Ghost Room?
House Stream · Live
The central engine
CHAOS vs. FOCUS
GHOST HOUSE is intentionally built around two opposite environments. The Main Room creates collective chaos. The Creator Rooms strip the game down to one streamer, one livestream, one chat, one objective and one clock.
VS
Focus
The Creator Rooms
One streamer. One livestream. One chat. One objective. One clock. No outside coaching. The creator must make the transition from noise to focus.
One StreamerOne ChatOne MissionOne ClockLocked In
When the signal changes from CHAOS to FOCUS, the creator has one job: GO GHOST.
The opening sequence
THE GHOST RUN
The event begins with every creator in the Main Room. The atmosphere is intentionally overloaded. Then the lights cut, a signature original arcade-inspired sound hits, screens activate, and a countdown begins.
01
Main Room
All eight creators are together, streaming, talking and competing for attention.
02
Signal
Lights cut. A custom electronic cue turns the house from chaos to competition.
03
GO GHOST
Large screens activate and the countdown begins: 10, 9, 8, 7…
04
Ghost Run
Illuminated paths, arrows and original maze-inspired graphics lead creators to their rooms.
05
Doors Close
Every creator reaches an individual Creator Room. The house suddenly gets quiet.
06
Lock-In
The challenge appears. The clock starts. The competition begins.
The arcade-inspired presentation is designed as an original GHOST HOUSE visual language. No Pac-Man character, maze, music, sound effect, logo, interface or other protected expression is intended to be copied.
Creator Rooms + The Lock-In
THE GAME GETS PERSONAL
Every contestant receives a functional miniature creator studio designed around their identity and audience. Completing the challenge is only part of the job. They must remain entertaining while the house actively tests their focus.
Challenge · Complete the missionLocked In
00:59:37
Creator feed + chat + challenge screen + house cameras + distraction access point + room status system.
CHAT: Stay locked in.CHAT: Vote now — unlock the hint.HOUSE: Interference incoming.
Every Lock-In asks:
Can you complete the mission?
Can you keep your audience?
Can you keep them engaged?
Can you mobilize your chat?
Can you handle unexpected interference?
Can you resist temptation?
Can you stay locked in?
The biggest creator does not automatically win. Performance is measured against the game and the creator's own established audience baseline.
House Interference + Temptation
CAN THEY STAY GHOST?
The house is not designed to let creators focus comfortably. During selected Lock-Ins, production activates controlled distractions designed to test whether the creator stays focused or breaks GHOST.
★
Celebrity Drop-Ins
A celebrity, athlete, musician, actor, comedian or creator can appear without warning and offer an interaction, opportunity or challenge.
🍔
Food Drops
Favorite meals, late-night food, hometown dishes, desserts or chef-created options arrive exactly when focus matters most.
♫
Music + Party
DJs, artists, performances and Main Room parties create the feeling that the best moment in the house is happening somewhere else.
$
Money + Rewards
Cash, prizes, chat bonuses, luxury items and competitive advantages force creators to choose between immediate reward and the bigger win.
⚔
Rival Drops
Another creator appears on-screen or in-person to trash talk, offer a bet, present a deal or start a quick challenge.
☎
Friends + Family
Approved video calls or visits can bring encouragement, emotion, a personal challenge or a difficult temptation to stop competing.
◇
Comfort + Information
Room upgrades, lounge items, gaming consoles, gifts, leaderboard information, rumors and strategic clues all compete for attention.
21+
Adult Beverage Option
For eligible adult contestants only, controlled adult beverage options may be presented as an optional temptation. Participation is never required.
Level OneAmbient
Sounds, lights, messages and small interruptions.
Level TwoPersonal
Favorite food, music, hobbies and personal interests.
Level ThreeSocial
A guest, celebrity, rival, friend or family member enters the experience.
Level FourReward
Money, prizes, advantages, luxury and chat benefits.
Level FiveChaos
Multiple distractions hit at once while the challenge clock keeps running.
How creators can respond to temptation
- IGNORE IT: remain focused and protect Lock-In discipline.
- ACKNOWLEDGE IT: respond briefly without leaving the challenge.
- ACCEPT THE DISTRACTION: participate and risk a deduction.
- TRADE FOR IT: exchange time, points or future power for the opportunity.
- TURN IT INTO CONTENT: use the distraction creatively while continuing the objective.
- CHALLENGE IT: beat the distraction through a mini-game or timed test.
All guests, food, alcohol, celebrity appearances and other interventions are production-controlled, safety-cleared and consent-based. No distraction should compromise safety, medical needs, applicable law or a contestant's right to decline unwanted physical, romantic or sexual interaction.
The GHOST Score
EVERY ROUND COUNTS
Each competitive round produces a GHOST Score of up to 100 points. The format rewards more than raw follower count — it measures execution, discipline, audience performance, engagement and community participation.
Challenge Performance
30 pts
Lock-In Discipline
20 pts
Viewer Retention + Performance
20 pts
Audience Engagement
15 pts
Chat Mission
10 pts
Moment Bonus
5 pts
Breaking GHOST
Leaving the Creator Room without authorization, receiving prohibited assistance, missing deadlines, using prohibited devices, pursuing unauthorized distractions or accepting unapproved outside information can trigger a penalty.
GHOST BROKEN
A Visible Stat
The GHOST Score remains visible throughout the event. Every streamer knows where they stand. Every chat knows where its creator stands. Everybody knows who is coming for the leader.
The chats are teams
THE AUDIENCE IS PLAYING
Every creator brings a community into the house. That community becomes a team with the ability to vote, solve, unlock, protect, influence and compete against every other chat.
Streamer affects chat.
Chat affects streamer.
Streamer affects house.
House affects every stream.
Team 01
Vote · solve · protect
Team 02
Unlock · influence · compete
Team 03
Choose · earn · sabotage
Team 04
Save · vote · release
Chat Missions
Reach a vote targetSolve a hidden codeUnlock a hintEarn timeRemove a penaltyChoose a rival distractionProtect their streamerRelease a creator
Chat Drops
At unpredictable moments, a limited-time audience mission can activate across one or more streams. The creator may not know what the audience has been asked to accomplish. A Chat Drop can affect their streamer, a rival, the next temptation or who gets summoned to THE GHOST ROOM.
There are eight Creator Rooms. There is only one...
THE GHOST ROOM
Nobody schedules a visit. They are summoned. The room is a wildcard risk/reward environment that can transform depending on the challenge.
Example call
“REPORT TO THE GHOST ROOM.”
The door closes. Nobody knows what is waiting. The creator may face a competition, a celebrity, a temptation, an opponent, a test or a strategic choice.
Celebrity InterviewOpponentBoxing TestMemory WallFreestyleSerious InterviewPuzzlePhysical TestSpelling BeeTemptation TableGHOST AuctionDistraction Gauntlet
Risk vs. Reward
THE GHOST ROOM is not punishment alone. Completing its challenge can change the entire competition.
Bonus GHOST Score points
Immunity from a future penalty
A Chat advantage
Information about an upcoming challenge
Main Room advantage or protected position
Power to send a temptation to another creator
Power to remove or convert a future distraction
Return to the Main Room
THE LEADERS EARN ANOTHER PROBLEM
01
Leaderboard Reveal
Scores appear one creator at a time. 8th. Reaction. 7th. Trash talk. 6th. Someone realizes they are in trouble. The reveal continues until the Top Three remain.
02
Main Room Showdown
The three strongest creators compete again in front of everybody. There is nowhere to retreat. Being good alone is not enough to win GHOST HOUSE.
03
House Control
The Showdown winner earns temporary strategic power: summon a rival, assign a distraction, choose challenge categories, protect themselves or manipulate the next round.
Fast TriviaHead-to-Head GamingLive FreestylePhysical AccuracyImprovSpellingMemoryContent CreationDebateReaction ChallengeTemptation ResistanceMaze-Inspired Relay
Repeatable architecture
THE COMPETITION CYCLE
The rhythm is repeatable across a weekend, multiple episodes, future seasons and localized adaptations.
1Main Room
2Go Ghost
3Creator Rooms
4Lock-In Challenge
5Chat Missions
6House Interference
7The Ghost Room
8Return to Main Room
9Leaderboard Reveal
10Main Room Showdown
11House Control
Then the next competitive cycle begins.
The master broadcast
FOLLOW A CREATOR. OR WATCH THE HOUSE.
Individual Creator Streams
Every creator can maintain a direct relationship with their own community during the competition. Their audience sees the Lock-In, reacts in real time and participates in Chat Missions.
The House Stream
The master feed can move between the Main Room, Creator Rooms, THE GHOST ROOM, Control Room, confessionals, challenges, leaderboards and multiple streams simultaneously.
The GHOST Map
A live original house interface can show which creators are in GHOST mode, which rooms are under House Interference, active Chat Missions, current temptations, summons and GHOST BROKEN alerts.
Confessionals
Creators can talk strategy, rivals, surprise performances, cheating suspicions, feared temptations and regrets. Those moments become the story engine for the edited episodic version.
The Final Main Room
NOW THERE IS NOWHERE TO ESCAPE
The finale reverses the entire game. For most of GHOST HOUSE, creators could leave the chaos and focus alone. The Top Three now compete in the Main Room while the full chaos stands next to them.
YOU'VE PROVEN YOU CAN GO GHOST WHEN THE DOOR CLOSES. NOW PROVE YOU CAN STAY GHOST WHEN THE CHAOS IS STANDING NEXT TO YOU.
Stage OneExecute
Complete a difficult timed challenge under pressure.
Stage TwoAdapt
The rules change. A guest, opponent or new objective enters.
Stage ThreeCreate
Produce entertaining live content with limited time and materials.
Stage FourMobilize
Lead the community through one final Chat Mission.
Stage FiveStay GHOST
Complete the final precision task while the house reaches maximum chaos.
At the beginning, chaos forced everyone to run away and GO GHOST. At the end, the champion proves they can STAY GHOST inside the chaos.
One production. An entire content ecosystem.
FROM LIVESTREAM TO FRANCHISE
Live Event
GHOST HOUSE WEEKEND
A 48–72 hour cultural event with continuous creator activity, multiple livestreams, one House Stream, real-time leaderboards, fan participation, guests, celebrity challenges, Chat rivalries, House Interference and constant social moments.
Edited Series
GHOST HOUSE: THE SERIES
The strongest footage becomes polished episodes with confessionals, storylines, rivalries, unseen Ghost Room moments, creator preparation, chat reactions, score explanations, temptation arcs and the consequences of Breaking GHOST.
House Stream8 Creator StreamsYouTube EpisodesShortsTikTokReelsCreator ClipsReaction VideosMemesBehind the ScenesFan VotingChat CompetitionsPress MomentsHighlightsPost-Event Interviews
Instead of buying one influencer post from several streamers, GHOST becomes the reason their communities collide.
Franchise Engine
THE CAST CHANGES. THE FORMAT REMAINS.
GHOST HOUSE is built to continue beyond one weekend and one cast.
Streamer EditionGaming EditionAthlete / Streamer CrossoverMusic Artist EditionCreator vs. AthleteInternational HousesAdult College-Age Creator EditionAll-Star EditionRivalry EditionTeam EditionFestival Pop-UpCreator-vs-Chaos
The Main Room
Communal chaos and public competition.
The Ghost Run
Original arcade-inspired transition into focus.
House Interference
A controlled Focus Disruption System.
The Ghost Room
Unpredictable mystery challenge environment.
Chat Missions
Audience participation that changes the game.
GHOST Score
Visible performance measurement across each round.
House Control
Strategic power earned in the Main Room.
Final Lock-In
The championship inside maximum chaos.
GHOST MODE → GHOST HOUSE
THE BRAND BEHAVIOR BECOMES THE GAME
:60 Brand Film
GHOST MODE — “Disappear From the Noise”
GHOST MODE establishes the ritual: SIP → SILENCE → DISAPPEAR → FOCUS. Artists, streamers, athletes, designers, producers and entrepreneurs leave the noise and enter a private focus world.
Open Commercial Treatment ↗Livestream Franchise
GHOST HOUSE — “Who Can Stay GHOST?”
GHOST HOUSE takes the same behavior and turns it into competition. The house sends in distractions, creators mobilize their communities, and the audience watches to see who can stay locked in.
The commercial teaches the language. The entertainment property gives people a reason to use it.
Format ownership + branded adaptation
AN OWNABLE FORMAT
The production architecture exists separately from GHOST terminology so the original entertainment format can be distinguished from brand IP in development and contracting.
Brand-Neutral Format Architecture
GO GHOST=Lock-In Signal
Creator Rooms=Individual Competition Pods
GHOST Score=Creator Performance Score
The GHOST Room=Mystery Challenge Room
Breaking GHOST=Lock-In Violation
House Interference=Focus Disruption System
Main Room Showdown=Leader Challenge
House Control=Strategic Round Power
GHOST House Champion=Format Champion
The GHOST Run=Original Arcade-Inspired Transition
Pre-existing treatment, format bible, written challenge concepts, episode structures, host language, scoring presentation, audience interaction architecture, House Interference, temptation mechanics, GHOST Run concept, audio/graphics direction, scripts and pitch materials.
GHOST trademarks, logos, trade dress, product names, packaging and proprietary artwork remain the property of their respective owners.
Any additional material created after an agreement is executed should be addressed specifically in the governing contract, including derivative works, footage, future seasons, adaptations, spinoffs and exploitation rights.
Created by Missing The Pieces Studios. Additional credits and future use would be subject to the final production agreement.
Explore the complete proposal
THREE WAYS TO SEE THE VISION
Review the visual pitch, read the full explanation, or open the GHOST MODE commercial treatment that establishes the larger focus behavior.
Visual Presentation
GHOST HOUSE Pitch Deck
The complete visual presentation of the house, competition mechanics, chat ecosystem, Ghost Room, finale, franchise engine and rights positioning.
View Pitch Deck ↗Full Written Treatment
GHOST HOUSE Explanation
A word-forward breakdown for partners who want to understand the full format, rules, mechanics, opportunities and rights structure without moving through a pitch deck.
Read Explanation ↗Brand Film
GHOST MODE Commercial
The :60 “Disappear From the Noise” film that introduces the GHOST MODE behavior through creators, athletes and builders disappearing into focus.
Open Commercial ↗Preview the full pitch deck on this page
The core brand thought
PEOPLE DON'T MERELY DRINK GHOST. CREATORS GO GHOST.
Chats tell their streamer: STAY GHOST. Someone loses focus: YOU BROKE GHOST. The competition asks: WHO CAN STAY GHOST?
The ambition is bigger than putting cans on streamer desks. The ambition is to make GHOST part of the language, behavior and competition of streaming culture.