Purpose · Story · Strategy · Transformation Founded by Donald Gibson

Missing
The Pieces

One Mission · Two Ways We Build What’s Missing

Missing The Pieces creates stories, strategies and tools designed to help people, athletes, families and brands become more of what they were built to be.

✦

For Brands · Athletes · Partners & Collaborators

Inside Missing The Pieces
Studios

Enter the studio side of Missing The Pieces — original campaigns, athlete strategy, branded entertainment, original IP, TV, youth and community platforms, and franchise-ready ideas built for brand partnerships.

Enter the Studio →

◈

For Individuals · Families · Coaches & Athletes

Purpose
Tools

Digital workbooks, devotionals and frameworks built to help people move with clarity in purpose, identity, relationships, faith and life beyond sport.

Shop the Tools

Two paths · One mission

The Missing The Pieces Ecosystem

One company.
Two expressions of the same purpose.

On one side, we build creative ecosystems for brands, athletes and partners. On the other, we build practical tools that help individuals and families do the internal work. Different audiences. Same belief: when the right piece is missing, everything around it feels incomplete.

01 · Missing The Pieces Studios

We build ideas that can become ecosystems.

A specialist creative studio and strategic partner for brands, athletes, agencies and organizations looking for original campaigns, athlete-led storytelling, intellectual property and long-term brand platforms.

Athlete Strategy
Original Content + IP
Athlete-Led Brand Building
Youth + Community Platforms
Franchise Development
Cross-Functional Activation
TV + Entertainment Originals

02 · Purpose Tools

We build tools that help people move forward.

Workbooks, devotionals and frameworks created to help people work through identity, purpose, relationships, faith, leadership and the transition from who they have been to who they are becoming.

Purpose + Identity
Faith + Devotionals
Family + Relationships
Leadership
Teen Development
Life Beyond Sport

The Founder Behind It

Strategy, story and purpose
built from the same mind.

Donald Gibson is the founder and Chief Creative Strategist of Missing The Pieces Studios, a television writer, curriculum developer and certified life coach. The company sits at the intersection of creative strategy, original storytelling and human development.

Founder · Chief Creative Strategist Builds original brand campaigns, athlete strategy, intellectual property, branded entertainment and creative ecosystems designed to expand beyond a single execution.

TV Writer · World Builder Creator of original scripted pilots and interconnected story worlds, bringing entertainment-level character, emotion and world-building into the studio’s brand work.

Coach · Curriculum Developer Develops practical tools and frameworks around identity, purpose, relationships, leadership and life beyond sport.

“Purpose isn't something you discover —
it's something you remember.
The work is about removing what was added,
not adding more.”

— The Missing The Pieces Principle

2017 Missing The Pieces founded — now expanding into a studio + purpose-tools ecosystem

4 Original scripted television pilots developed

3 Major Coca-Cola / Advanced Hydration content engines built into one proposal ecosystem

7+ Original digital purpose tools and development frameworks

STUDIOS

Missing The Pieces Studios

Campaigns. Athletes. IP.
Ideas built to become bigger.

Missing The Pieces Studios thinks in ecosystems, not single ideas. We partner with brands, athletes, agencies and organizations to originate stories, platforms and properties that can grow across content, culture, community and commerce.

Athlete Strategy Original Content + IP Brand Campaigns Branded Entertainment Youth + Community Franchise Development TV + Entertainment

Inside Missing The Pieces Studios →

Featured · Studio Hub Start Here

Inside Missing The Pieces
Studios

The full studio ecosystem: brand campaigns, athlete strategy, original IP, television, sports platforms, city and innovation proposals, commercial scripts, original pilots and partnership opportunities — all from one front door.

Enter the Studio Featured Brand Ecosystem Latest

Coca-Cola · BODYARMOR
Advanced Hydration

A multi-engine creative ecosystem spanning BODYARMOR Heroes, Outside The Lines, Homecoming Wars, athlete storytelling, commercials, youth culture, experiential ideas and franchise development.

View Proposal TV Portfolio

Original Television
& Story Worlds

Original pilots, a connected television universe, scripted series and entertainment properties developed by Missing The Pieces Studios.

View TV Portfolio Athlete Strategy

Beyond the
Endorsement

Athlete brand strategy, development, content, partnerships, community and life beyond sport — built as one connected system.

View Athlete Strategy Brand Platform

Red Bull ×
Outside The Lines

A student-athlete development and content platform built to connect a brand with schools, athletes and purpose beyond competition.

View Proposal

Explore the Full Studio Ecosystem

Purpose Tools

Do the work.
Not the searching.

Practical, faith-grounded tools built to help people move with greater clarity in identity, purpose, leadership, relationships and life transitions.

Shop All Purpose Tools →

01 — Featured Purpose Tool

She Walks
With God

A 52-week faith-forward devotional for women navigating purpose, calling and the daily tension between who God made them and who the world expects them to be.

$19.99 $24.99 02 — Purpose

Purpose Alignment
Framework

Maps strengths, values and experiences to uncover the purpose thread running through a person’s life. Not a quiz. A guided process.

$27.00 03 — Leadership

Built to
Lead

A 52-week tool for men developing the identity, discipline and responsibility required to lead with purpose.

$19.99 $27.99 04 — College · Pro

Outside The Lines
College + Pro

A development framework for collegiate and professional athletes navigating identity, brand, purpose, relationships and life beyond the game.

$19.99 $39.99 05 — High School

Outside The Lines
High School

A student-athlete development framework designed to start the identity and life-preparation conversation before recruitment, signing day and the transition beyond sport.

$19.99 $39.99 06 — For Teens

What Should I Do
With My Life?

A teen purpose guide designed to help young people begin asking better questions earlier — before adulthood makes them harder to answer.

$17.99

Purpose Tools · Proof

What happens when
you do the work.

★ ★ ★ ★ ★

"I've bought every personal development book. Nothing moved me like this workbook did in two hours. I finally stopped calling it 'overthinking' and started calling it what it is — fear."

Renee M. Educator, Atlanta

★ ★ ★ ★ ★

"I gave this to my 16-year-old daughter and sat down to do it with her. We both ended up crying. It asks the right questions at the right depth."

Darius T. Father of Three, Dallas

★ ★ ★ ★ ★

"As someone who coaches others, I needed something I could trust recommending. This is it. Clean, honest, theologically sound where it needs to be."

Pastor C. Williams Life Coach & Pastor

Choose Your Door

Build something that matters.
Or find the tool that helps you become it.

If you are a brand, athlete, agency, studio or organization looking for a creative partner, enter Missing The Pieces Studios. If you are here to work on purpose, identity, faith, leadership, relationships or life beyond sport, start with the Purpose Tools.

Inside Missing The Pieces Studios Shop Purpose Tools