HOPE already has the mission, financial products, community relationships and impact. Missing The Pieces Studios proposes to serve as HOPE's outside brand marketing firm - turning those strengths into a recognizable campaign platform, a sellable educational product and a repeatable live experience designed to grow deposits, generate lending opportunities, support onsite account openings, attract sponsorship and build long-term relationships.
Turn the name HOPE into a promise people can find at the exact moment they need it.
FIND HOPE is a master campaign that connects HOPE's financial products to the real goals people are already pursuing. Instead of beginning with a loan, account or banking term, the story begins with the person: the family looking for a home, the worker who needs reliable transportation, the entrepreneur ready to grow, the student preparing for a future, or the community trying to build something stronger. HOPE becomes the financial partner people learn to look for when they are ready to make the next move.
HOPE is part of the rescue story. People are already working, dreaming and trying to move forward. HOPE becomes a hero in the story by bringing resources, financing, knowledge and access that can help remove the barrier between where someone is and where they are trying to go. FIND HOPE makes that role visible in real homes, cars, businesses, schools, churches, sports environments and communities.
How FIND HOPE Works
Start with the life goal. Connect it to the financial path.
Every extension of FIND HOPE can live as a commercial, social series, outdoor campaign, branch message, church presentation, campus activation, event story or real-member profile. The campaign gives HOPE one recognizable brand idea that can stretch across lending, deposits, education, sports and community development without becoming a collection of unrelated ads.
1. Show the person first.
Lead with the home they want, the car they need, the business they are building or the future they are preparing for—not with a product sheet.
2. Show the path.
Connect that goal to a HOPE resource, account, loan, education pathway or conversation that can help them make the next move.
3. Give them somewhere to go.
Every story ends with a direct action: find a HOPE Credit Union near you, learn more, open an account, or begin a lending conversation.
Campaign Extension · Tap Any Card
Find HOPE at Home
A homeownership and mortgage story built around the moment someone decides they are ready for keys of their own. Show real families, first-time buyers and people preparing financially for ownership. HOPE becomes the place they can turn for education, mortgage conversations and a path toward the next address.
One Campaign · Multiple Doors Into HOPE
Find HOPE at Home
Mortgage + Homeownership
The dream is the keys. HOPE connects the person to the financial path toward ownership.
Find HOPE on the Road
Auto Lending + Transportation
The story is not simply a car loan. It is reliable transportation to work, school, family, practice and opportunity.
Find HOPE in Business
Business Banking + Lending
Show founders and businesses using capital and financial relationships to launch, expand and create opportunity.
Find HOPE in Your Future
Deposits + Savings + Credit
Connect everyday money decisions to preparation, security and longer-term financial goals.
Find HOPE Off the Field
Sports + Young Adult Relationships
Use sports culture to begin broader conversations about money, careers, NIL, ownership and life beyond the game.
Find HOPE in Your Community
Community + Institutional Relationships
Make HOPE's impact visible through the institutions, businesses and projects that help communities move forward.
Campaign Deliverables
FIND HOPE becomes a deployable, year-round campaign system.
Missing The Pieces Studios develops the campaign idea, commercial concepts and scripts, sign system, visual language, story formats, placement strategy and customer-conversion path on HOPE's behalf.
01Commercials + Video
Flagship brand film, product cut-downs, member stories and social versions that make HOPE's products easy to understand.
02Physical Sign System
Yard signs, business-window signs and event signage that turn HOPE-financed outcomes into visible proof in the community.
03Story + Content System
Homeowner, business, auto, athlete and community stories that can live across social, web, email, branches and partner channels.
04Conversion Path
Every campaign asset points people toward a branch, landing page, eligible onsite account-opening opportunity, deposit conversation or lending conversation so recognition can become business.
Make HOPE Visible Everywhere
Let people ride through a neighborhood and see what HOPE has helped make possible.
The sign system turns lending impact into public recognition. With customer permission and compliance approval, signs can identify real HOPE-financed outcomes without making HOPE look like the homeowner, car dealer or business itself.
HOME LOAN STORYBUILT BY HOPEFind HOPE at Home.
Placed in the yard of a participating home financed through HOPE.
BUSINESS LOAN STORYSTARTED WITH HOPEFind HOPE in Business.
A separate campaign sign sitting inside the business window — never replacing the business's own logo.
AUTO LOAN STORYDRIVEN BY HOPEFind HOPE on the Road.
Placed in the yard beside the participating household's car — showing the vehicle relationship at the home, not at a car lot.
See FIND HOPE in the real world.
These visual mockups show how the campaign can turn HOPE-financed outcomes into recognizable proof people can see in neighborhoods, driveways and local businesses.
Flagship Commercial Concept
“Babe, I Think We Found HOPE.”
SCENE 1The Search
A family drives slowly through a neighborhood looking for a home. They are talking about the future, what they can afford and what they want for their family.
SCENE 2They Start Seeing HOPE
They pass a home with a BUILT BY HOPE — Find HOPE at Home sign. Then another. Then a car in a driveway with a DRIVEN BY HOPE yard sign.
SCENE 3HOPE Is in Business Too
They turn onto a business street. A local café has its own normal business sign — and inside the window is a separate STARTED WITH HOPE — Find HOPE in Business campaign sign.
SCENE 4The Realization
The family keeps seeing HOPE connected to homes, cars and businesses. One looks at the other and says: “Babe… I think we found HOPE.”
END CARD: Find HOPE at Home. Find HOPE in Business. Find HOPE on the Road. Find a HOPE Credit Union near you.
How The Campaign Attracts More People
From a loan closing to public recognition — step by step.
1Identify the story.
HOPE identifies participating homeowners, auto borrowers, business owners and community partners with a strong outcome to show.
2Get permission.
HOPE secures the appropriate customer, property and compliance approvals before any sign or story is used.
3Place the sign.
Install the appropriate campaign marker: Built by HOPE, Driven by HOPE or Started with HOPE.
4Capture the story.
Photograph and film the person behind the sign. Turn a physical marker into social, web and commercial content.
5Repeat the message.
Use the same campaign language in branches, digital ads, church presentations, campus/sports activations and community events.
6Convert recognition.
Direct people to a HOPE branch or campaign landing page and measure mortgage, auto, business, deposit and account interest.
Deposit Growth Story
Your deposits help your community get loans. Put HOPE to work.
Deposits do not have to feel like a technical banking story. Missing The Pieces Studios can make the system emotional and understandable by showing what capital can help make possible: a home, a business, transportation or investment in a community.
Campaign role: FIND HOPE gives HOPE a human story for the places people need financial help—homeownership, auto financing, business growth, savings, credit, sports and community opportunity. PUT HOPE TO WORK tells the other side of the system: why bringing deposits into HOPE can help create more lending capacity and more opportunity.
Strategy Pillar · Relationship + Media + Customer Acquisition
HOPE x iHEARTMEDIA
Community + Culture + Customer Acquisition Partnership
The opportunity is larger than buying radio spots. HOPE can work toward an ongoing relationship with iHeartMedia in which media, trusted personalities, live events, original content and community programming all help introduce people to HOPE — and every campaign is connected to measurable financial relationships.
Strategic Goal: Build Toward Preferred Financial + Community Partner Status
HOPE can use Missing The Pieces Studios alongside Charles “LJ” Molden to help build, coordinate and maintain the relationship with iHeartMedia. LJ provides continuity and representation from inside HOPE while Missing The Pieces Studios remains directly involved in the creative strategy, programming, sponsor concepts, content development and relationship-building work. The goal is to create a durable partnership — not a one-time media buy.
860+Owned radio stations across the U.S., giving iHeart both local-market presence and scale.
160Markets represented across iHeartMedia's station network.
20,000+Events across national and local markets, creating opportunities beyond traditional advertising.
Broadcast + Digital + Social + PodcastsOne relationship can connect HOPE to several distribution channels instead of one medium.
Keep HOPE inside the relationship — and keep Missing The Pieces at the creative table.
This structure gives HOPE internal continuity while allowing Missing The Pieces Studios to keep developing the ideas that make the relationship valuable. iHeartMedia receives a clear partner team rather than disconnected one-off requests.
HOPE
Institutional Owner
Sets financial priorities, approves campaigns, provides product expertise, supports onsite account opening where appropriate and manages customer follow-up.
CHARLES “LJ” MOLDEN
Internal Relationship Continuity
Helps coordinate the relationship from inside HOPE, keeps the right people connected and supports continuity as the partnership expands across programs and markets.
MISSING THE PIECES STUDIOS
Creative + Partnership Strategy
Develops the content franchises, activation ideas, sponsor concepts, campaign integrations and customer-acquisition strategy that give the relationship something meaningful to produce.
iHEARTMEDIA
Media + Talent + Amplification
Potentially brings local personalities, stations, audio, podcasts, digital/social reach, live-event support and market amplification based on the final partnership.
Original Content Franchise
FIND HOPE MONEY MINUTE
A recurring short-form financial segment built for radio, podcast, social video and event content. A trusted iHeart personality can tee up one practical money question, HOPE provides one useful answer, and every segment ends with one clear next step into a HOPE relationship.
30–60 SecondsTrusted Personality + HOPEOne Topic · One Action
Sample Money Minute topics
Before You Buy the CarOne thing to check before financing your next vehicle.
Before Mortgage PreapprovalA simple first move for someone thinking about homeownership.
Is Your Business Loan-Ready?A quick lesson for entrepreneurs preparing to seek capital.
Put HOPE to WorkExplain how deposits help support lending and community opportunity.
Credit Myth of the WeekCorrect one common misunderstanding about credit in plain language.
Your Next Money MoveSaving, emergency funds, banking, budgeting or another practical next step.
Find HOPE at Home
Homeownership stories, mortgage education and real families whose progress makes the campaign tangible.
Find HOPE in Business
Entrepreneur interviews, business-growth stories and conversations about capital, banking and expansion.
Find HOPE on the Road
Auto-financing stories connected to work, school, family responsibilities and everyday mobility.
Next Play Conversations
Short interviews with athletes, alumni, community leaders and attendees asking what they are building next.
HOPE x iHEARTMEDIA · The Partnership FrameworkOne relationship can connect Atlanta growth, Dallas/HBCU visibility, original content, customer acquisition and future market scale.
ATLANTA MARKET
Always-on content + strategic iHeart activations + customer acquisition. HOPE can use iHeart's established Atlanta media footprint to accelerate awareness and trust in a newer HOPE market while reaching beyond any single institution or audience.
DALLAS / HBCU
2027 HBCU event + HOPE Playbook Live + media amplification + content. Dallas can become a highly visible proof point where iHeart participates in culture, sports, entertainment, sponsor programming and customer acquisition around a championship HOPE already title sponsors.
ORIGINAL CONTENT
Find HOPE Money Minute, Find HOPE segments, personality integrations, financial challenges, entrepreneur stories, homeownership stories, athlete conversations and event content that can live across radio, podcast, digital, social and live environments.
CUSTOMER ACQUISITION
Every campaign is connected to measurable account, deposit, mortgage, auto and business-banking opportunities. Media drives attention; events and content create engagement; HOPE captures intent and follows up with the relevant financial path.
FUTURE SCALE
Once the model works, HOPE can potentially repeat the framework with iHeart in additional markets rather than rebuilding a media relationship market by market. The creative can localize while the partnership architecture stays consistent.
How the media relationship becomes a financial relationship
Become a strategic media and community partner — not simply an ad vendor. Sponsor selected HOPE properties, help underwrite experiences, integrate trusted personalities, co-create recurring content, amplify key events and help HOPE build a consistent market presence in Atlanta, Dallas and future markets.
A credible financial-empowerment platform, live cultural moments, community relevance, sponsor visibility, personality-led content, original stories, access to HOPE events and a repeatable partnership property that can expand selectively across markets.
02 · Sellable Education + Community Product
The HOPE Playbook
Turn financial empowerment into a product HOPE can teach, deploy and sell.
The HOPE Playbook extends HOPE beyond a single event or classroom visit. It gives HOPE a structured curriculum that can live inside schools, colleges, churches, after-school programs, sports programs and community organizations while creating a potential earned-revenue stream.
Student-Athlete Edition
Build the person behind the uniform.
A structured student program connecting identity, money, credit, NIL, leadership, career planning, communication, ownership and life preparation.
A focused framework for athletes and alumni covering financial awareness, relationships, personal brand, NIL and commercial opportunity, purpose, career, business and long-term planning.
Bring the Playbook to people where they already are.
HOPE employees or trained facilitators can lead the weekly lessons during school, after school, through a church, or through a community partner. HBCUs remain an important existing channel, but the program is intentionally designed for broader reach.
High SchoolsCommunity CollegesUniversities + HBCUsChurchesAfter-School ProgramsYouth OrganizationsSports ProgramsCommunity Nonprofits
01Organization Purchases
School, church, nonprofit, youth or sports organization funds the cohort.
02Students Receive Playbooks
Every participant has a tangible workbook and weekly structure.
03HOPE Facilitates
HOPE employees or trained facilitators lead weekly lessons during or after school and through community partners.
04Relationships Continue
The program creates ongoing touchpoints with students, families, schools and organizations.
A Second Way To Fund The Playbook
Companies can underwrite access for an entire school, church or community cohort.
HOPE does not have to rely only on individual purchases or school budgets. A company, foundation, employer or community partner can fund a defined group of participants.
1Partner funds a cohortExample: 500 students
2Workbooks are purchased500 × $19.99 = $9,995 illustrative gross workbook value
3Program costs are coveredPrinting/workbooks, facilitator deployment and the approved creator/licensing fee can be built into the underwriting package.
4HOPE delivers the programThe sponsor helps expand access while HOPE builds relationships with participants and institutions.
Illustrative structure only. Final pricing, licensing, charitable treatment and use of underwriting funds would be set by HOPE and the applicable agreements.
03 · Live Activation + Sponsorship Engine
The HOPE Playbook Live
A repeatable live experience built to create engagement, data, sponsorship value and financial relationships.
The HOPE Playbook Live is a branded experience people can walk into at tournaments, games, Classics, homecomings, campus events, churches, community events and other high-traffic moments. The full experience fits inside approximately 800 square feet and is organized into two connected zones: The HOPE Playbook Hub and The NIL Draft.
Partnership Structure
Each partner has a distinct role in bringing The HOPE Playbook Live to life.
01Missing The Pieces Studios
Serves as HOPE's outside brand marketing firm and creator of The HOPE Playbook Live. Develops the games, rules, guest journey, activation layout, sponsor inventory, content prompts, signage concepts, measurement strategy and ongoing refinements.
02Young Alumni Group
Receives the completed activation blueprint and executes the agreed physical build-out, event logistics, staffing and on-site production scope in coordination with HOPE and Missing The Pieces Studios.
03HOPE Credit Union
Provides institutional access, leads sponsorship and underwriting relationships, coordinates authorized HOPE staff for financial conversations and eligible onsite account opening, and manages follow-up with the customer and community relationships generated by the activation.
The Public-Facing Experience
EVERYBODY HAS A NEXT PLAY. What's yours?
Fans, students, parents, alumni, athletes, business owners, church members, professionals and community members can participate. HOPE can build from the strength of its HBCU relationships while extending the same experience into high schools, community colleges, universities, games, Classics, campuses, churches, youth programs, sports programs, nonprofits, festivals and new-market events.
ZONE 1The HOPE Playbook Hub
Check-in + data capture · onsite account-opening access · What's Your Next Play? · Put HOPE to Work · Next Play Wall · opt-in content capture
Zone 1 · Recommended Programmed Space: 15 × 20 Feet
The HOPE Playbook Hub — the guest journey.
The Hub is the first stop. Registration, lead identification, onsite account-opening access, the Next Play Wall, Put HOPE to Work and opt-in content capture all operate from one branded area.
1CHECK IN + ACCOUNT-OPENING OPTION
The guest scans a QR code or uses a tablet. HOPE captures basic contact information, member status, follow-up permission and content permission. If the guest is ready to become a member, authorized HOPE staff can begin or complete eligible account opening onsite through HOPE's approved secure process.
HOPE GETS: measurable attendance, permission-based contact data and the ability to convert interest into an eligible account opening while the guest is present.
2ANSWER: WHAT'S YOUR NEXT PLAY?
The guest chooses a real-life goal such as buying a home, buying a car, starting or growing a business, building savings, improving credit, finding a job, preparing for college, traveling, building wealth, creating an emergency fund or moving money somewhere that helps the community.
HOPE GETS: first-party intent data that identifies which financial or community relationship may be useful next.
3PUT HOPE TO WORK
The guest sees the message "Your deposits help your community get loans." They choose Home, Business, Transportation or Community, then place a HOPE token into the matching option or tap the selection on the Hub display.
THE DISPLAY RESPONDS: a short HOPE impact fact, member story or 10-20 second visual connected to the selected outcome, followed by a deposit/account conversation prompt.
4ADD TO THE NEXT PLAY WALL
The guest completes "My next play is ______." Cards or stickers build a growing public visual throughout the event. The wall also becomes a photo moment and content backdrop.
HOPE GETS: a visible snapshot of what the audience wants next and a strong branded backdrop for photos and short-form content.
5OPTIONAL ON-CAMERA ANSWER
If the guest opted in, staff records a 15-30 second response from the Hub. Questions can include "What's your next play?", "What do you wish someone taught you about money earlier?" or "What are you building next?"
HOPE GETS: short-form content that can be tagged by Home, Business, Car, Savings, Community, Sports or Sponsor and reused in social, recaps and future campaign storytelling.
Hub Step 2 · Interactive Preview
What's your next play?
One question tells HOPE what matters to the guest. The selection can trigger the right follow-up, an onsite account-opening conversation when appropriate, or a future product conversation.
🏠
Buy My First HomePotential mortgage / homeownership lead
✓
Onsite Account Opening
When a guest is ready to move from interest to action, authorized HOPE staff can route them into HOPE's approved secure process to begin or complete an eligible account opening onsite.
Hub Step 3 · Deposit Story
Put HOPE to Work — step by step.
Put HOPE to Work turns the relationship between deposits, lending and community opportunity into a quick visual interaction that guests can understand while moving through the Hub.
1THE PROMPT
A sign or Hub display introduces the message: "Your deposits help your community get loans."
2THE CHOICE
The guest chooses one of four outcomes: HOME, BUSINESS, TRANSPORTATION or COMMUNITY.
3THE ACTION
The guest places a physical HOPE token into the matching slot/container, or taps that choice on the Hub display.
4THE RESPONSE
The display immediately shows a short HOPE fact, member story or 10-20 second visual connected to that outcome.
5THE NEXT STEP
A QR code or HOPE staff member offers the guest a path to learn about moving deposits, speaking with HOPE or opening an eligible account onsite.
6THE MESSAGE STAYS VISIBLE
The Hub display can rotate Find HOPE campaign visuals, member stories, sponsor recognition and real HOPE impact facts throughout the event.
3,915 loans closed$241M distributed22,063 checking accounts1,889 business accounts
HOPE 2025 impact facts shown above are drawn from HOPE's published Impact Overview and can be updated as new reports are released.
Digital Display Plan
Two displays. Two clear jobs.
DISPLAY #1The HOPE Playbook Hub
Supports Put HOPE to Work, real HOPE impact facts, Find HOPE visuals, short member stories, sponsor recognition and the account/deposit call to action.
DISPLAY #2The NIL Draft
Shows the company or category being pitched, preparation countdown, curveball, score categories and Best Pitch of the Hour.
Zone 2 · 15 × 20 Minimum / 20 × 20 When Space Allows
The NIL Draft — complete game directions.
The NIL Draft is the live entertainment game. It is designed for athletes and for fans, parents, students, alumni and community members who want to step into the role of an athlete and experience the business pressure of selling a brand partnership.
1STEP UP
Staff invites a guest to play. The guest enters the pitch area and stands in front of the Guest Judge.
2GET DRAFTED
The guest draws a real participating sponsor or an approved brand category such as automotive, restaurant, apparel, technology, home, travel, gaming, beauty/grooming or local business.
3SEE THE ASSIGNMENT
Display #2 shows: "YOU'VE BEEN DRAFTED BY ______. SELL THE PARTNERSHIP."
4THINK
The guest gets about 30 seconds to prepare. Prompts can include social content, commercials, appearances, events, community activations, product integration and storytelling.
5PITCH
The guest gets 30-45 seconds to explain why the company should partner with them and what value they can create on top of athletic performance, visibility and follower count.
6CURVEBALL
Display #2 reveals a surprise: more deliverables, another athlete willing to accept less, a product conflict, extended image-rights, a quick decision deadline or another real-world pressure.
7RESPOND
The guest gets 20-30 seconds to explain what they would do and why.
8SCORE
The Guest Judge scores Creativity, Clarity, Brand Value and Confidence from 1-10 in each category.
9QUICK FEEDBACK
The judge gives one short sentence on what worked and what could make the pitch stronger.
10CONTENT + PRIZE
HOPE captures the moment. High scores can enter Best Pitch of the Hour or receive a sponsor-funded prize.
CreativityHow original and useful is the idea?
ClarityDid the participant explain it clearly?
Brand ValueDoes the idea help the company?
ConfidenceDid the participant sell the idea with confidence?
Try The NIL Draft
Your BrandAutomotive
Pitch a dealership on why you could help create attention, content and community connection.
Curveball: The brand wants more deliverables than you expected. What do you do?
How a Sponsor Becomes Part of the Game
Example: Local car dealership.
01Purchase an approved package
The dealership takes a defined sponsor position inside The NIL Draft.
02Become the brand being pitched
For a scheduled block, participants draw the dealership as the company they must sell.
03Guest Judge live
A dealership representative evaluates pitches and interacts with the audience on camera.
04Receive tangible value
The sponsor receives live engagement, brand mentions, approved clips/photos and association with HOPE's financial-empowerment experience.
Sponsor Inventory
HOPE can sell meaningful participation around the experience.
Featured NIL Draft PartnerBest Pitch of the HourGuest JudgeCategory PartnerWhat's Your Next Play PartnerContent PartnerPrize PartnerHospitality / Refreshment PartnerIn-Kind Production Partner
Live fan interactionGuest Judge participationOn-camera visibilityApproved clips + photographyBrand mentionsProduct/prize integrationCategory associationAssociation with HOPE
Optional Sponsor-Funded Media + Hospitality Platform
THE HOPE NEXT PLAY LOUNGE
The lounge turns VIP hospitality into a sponsor-funded media, entertainment and content platform. Rather than asking a company to place its logo on a room, HOPE can offer a partner the opportunity to help own an experience that brings together athletes, business owners, sponsors, community leaders, HOPE executives, alumni, media personalities and other invited guests.
RECOMMENDED SPONSOR TARGET: iHEARTRADIO
HOPE can pitch iHeartRadio as the presenting sponsor and ask the sponsorship package to underwrite the lounge's incremental build-out, entertainment, hospitality and programming. The goal is for the media partner to help pay for the enhancement while also making the overall HOPE experience bigger, more visible and more entertaining.
OPTION A · iHEARTRADIO ONLY
THE HOPE NEXT PLAY LOUNGE
Presented by iHeartRadio
iHeartRadio can potentially provide more than sponsorship dollars. Its role can combine music, local radio personalities, a DJ, live or recorded interviews, giveaways, content, social amplification and entertainment inside one branded hospitality environment.
Music + EntertainmentDJ, personality appearances, curated music and live energy.
Media PresenceLocal radio presence, interviews and event storytelling.
ContentShort-form interview clips, recap moments and sponsor-ready assets.
AmplificationPotential radio, digital and social support around the event.
HospitalityA destination for VIP guests, executives, sponsors, athletes and community leaders.
RepeatabilityA platform that can return at select games, Classics, homecomings and other HOPE activations.
QUICK INTERVIEW PROMPTS"What's your next play?" · "What are you building?" · "What's one financial lesson you wish you learned earlier?"
OPTION B · iHEARTRADIO + THE PIVOT
THE HOPE NEXT PLAY LOUNGE
Presented by iHeartRadio · In Partnership with The Pivot
The expanded version adds a culturally relevant sports-media voice to the lounge. The Pivot is already available on the iHeartRadio platform, creating a natural platform-level connection. The conversation also fits the property: everybody has a Next Play, and The Pivot is built around the moments people accept change, adjust and move forward.
Their PivotAthletes, entrepreneurs and leaders discuss the moment their direction changed.
Their Next PlayWhat they are building, pursuing or preparing for now.
Money + TransitionHow finances affected the move from one chapter to the next.
What They Wish They KnewPractical lessons they would give their younger self.
NIL Draft CrossoverRyan Clark, Fred Taylor, Channing Crowder or another Pivot representative could Guest Judge a featured round.
Original ContentHOPE gains culturally relevant conversations connected to sports, money, identity and life beyond the game.
CONTENT RESULTHOPE content + iHeart content + sponsor content + Pivot conversations from the same activation environment.
Why Dallas can matter to iHeartRadio
The four-day Dallas championship gives iHeartRadio a concentrated HBCU sports-and-culture environment with multiple days of interviews, music, personalities, sponsor integration and content creation. Instead of a one-event buy, HOPE can pitch Dallas as the first stop in a selective multi-event relationship.
Naming association with a premium HOPE hospitality space; live audience access; local personality and DJ integration; interview opportunities; social and digital content; sponsor visibility; community relevance; and a repeatable property that can be activated selectively in markets where iHeartRadio and HOPE both see strategic value.
Longer-Term Media Opportunity
The Pivot: HBCU Game Weekend Live
HOPE can also present The Pivot with a bigger media idea: a recurring live pregame-style HBCU show that travels to selected Classics, rivalry games, championships and homecomings. The show can blend football or basketball conversation with HBCU culture, athlete stories, alumni, music, business, NIL and life beyond the game—giving The Pivot an opportunity to become a recurring live destination around major HBCU sports weekends.
The Pivot of the WeekWhat's Your Next Play?Off the FieldNIL Draft Guest JudgeAthlete + Alumni Interviews
HOW MISSING THE PIECES STUDIOS APPROACHES SPONSORSHIP
The strategy is not simply to find a company willing to place a logo at a HOPE event. Missing The Pieces Studios identifies partners whose existing platforms can make HOPE's property larger and then designs a role valuable enough for that partner to fund. iHeartRadio can bring sponsorship dollars, music, media and amplification. The Pivot can bring culture, credibility and conversation. HOPE remains the financial-empowerment brand at the center of the experience.
Dallas Indoor Footprint
20 × 40 feet = approximately 800 square feet.
The experience can fit in a concourse, hall, lobby, approved floor area or other high-traffic location near the basketball action, subject to venue, accessibility, fire and egress requirements.
PLAYBOOK HUB15 × 20 · 300 sq. ft.Registration + Account Opening + Next Play + Put HOPE to Work + Wall + Content DISPLAY #1
800 SQ. FT. TOTALApproximately 600 sq. ft. programmed activity + 200 sq. ft. shared circulation / queue / viewing.
Outdoor Scalable Version
One 20 × 40 structure. Two connected zones.
For tailgates, Classics, homecomings, community festivals and outdoor sports events, the same experience can operate under one 20 × 40 structure. The Hub uses one side and The NIL Draft uses the other, with the NIL Draft edge kept open when possible so people outside the structure can watch.
Planning Budget
Approximately $15,000 for a one-day activation. Up to approximately $35,000 for the four-day Dallas flagship.
ONE-DAY DEPLOYMENT$15,000
Planning target for a game, Classic, campus, church/community or similar single-day deployment of the core two-zone experience.
FOUR-DAY DALLAS FLAGSHIPUP TO $35,000
Planning target for the multi-day championship activation, subject to final event-production, venue, staffing, fabrication and service scope.
Market context: 2026 experiential-marketing guides place simple single-market activations around $10,000-$35,000+ and note that budgets under $25,000 require a disciplined, focused scope. The approximately $15,000 one-day target is intentionally lean; the Dallas figure accounts for a longer multi-day deployment.
Creator + StrategyApproved event-specific Missing The Pieces Studios creator/strategy fee, event adaptation, sponsor-experience programming and activation oversight.
Young Alumni Group ExecutionPhysical build-out, event logistics, staffing and on-site production scope included in the final event plan.
Graphics + FabricationNext Play Wall, sponsor signage, branded surfaces, printed game materials and related graphics.
Content CaptureCamera/phone capture, audio, lighting and agreed editing/deliverables.
Furniture + Queue + PrintRegistration counter, Guest Judge area, queue markers, Playbook cards, tokens and related materials.
Refreshments + PrizesHospitality and participant incentives, with sponsor/in-kind support used where available.
Delivery + Power + ContingencyVenue logistics, power needs, transport, installation/strike and reasonable contingency.
All dollar figures are preliminary planning estimates. Final activation pricing is confirmed through Young Alumni Group, venue requirements and any selected vendors before production.
How The Activation Gets Paid For
Set the event budget, sell meaningful sponsor inventory, cover eligible costs and create additional value for HOPE when possible.
1SET THE EVENT BUDGET
Example: approximately $15,000 for a one-day deployment or up to approximately $35,000 for the Dallas four-day activation.
2SECURE SPONSORSHIP + UNDERWRITING
HOPE secures companies and eligible partners through NIL Draft blocks, Guest Judge roles, Next Play alignment, content, hospitality, prizes and approved category positions.
3FUND ELIGIBLE EVENT COSTS
Permitted sponsorship or underwriting can support the event-specific Missing The Pieces Studios creator/strategy fee, Young Alumni Group execution, graphics, staffing, content, hospitality, prizes and other approved costs.
4CREATE ADDITIONAL VALUE
When usable sponsorship or underwriting exceeds eligible event costs, the permitted surplus remains with HOPE for broader marketing, program or community priorities.
ILLUSTRATIVE ONE-DAY EXAMPLE
Sponsorship / underwriting raised$25,000
Activation cost-$15,000
Net value remaining to HOPE$10,000
ILLUSTRATIVE DALLAS EXAMPLE
Sponsorship / underwriting raised$50,000
Four-day activation cost-$35,000
Net value remaining to HOPE$15,000
Illustrative examples only. Sponsor restrictions, charitable treatment, accounting and permitted use of funds remain subject to HOPE's internal requirements and applicable agreements.
Flagship HBCU Opportunity · Dallas · February 24-28, 2027
HOPE Credit Union HBCUAC Basketball Championship
HOPE is already the title sponsor. A four-day HOPE Playbook Live deployment within the championship schedule creates a major opportunity to demonstrate the system: engagement, financial education, onsite account opening, sponsorship, content, deposits and lending opportunities.
8,000illustrative visitors
2,400Hub engagements
620savings/deposit interest
310homeownership
145small-business needs
Xaccounts opened onsite
Xauto financing interest
$Xnew deposits attributed
$Xsponsorship / underwriting
Illustrative reporting scenario only. Actual results depend on attendance, placement, staffing, promotion, account-opening eligibility and follow-up.
Scalable Across HOPE Markets
Games, Classics, Campuses, Churches + Community Events
The same two-zone activation can travel to college and university games - including HBCUs - Classic games, rivalry games, tailgates, homecomings, high schools, community colleges, churches, after-school programs, youth organizations, sports programs, nonprofits, financial-empowerment events, community festivals, business events and new-market launches.
~$15Kone-day planning target
800 ft²full footprint
1 Hubdata + accounts + deposits
1 GameNIL Draft entertainment
2digital displays
$Xmeasurable sponsor + business value
New Market Growth · Atlanta
Use the same system to make HOPE visible and actionable in Atlanta.
Potential opportunities include Morehouse-Spelman Homecoming / SpelHouse, broader Atlanta University Center moments, games and rivalry weekends, churches, entrepreneurship events, youth programs, community festivals and other institutions where people already gather. HOPE can use these environments to introduce the brand through an experience that also creates first-party intent data, onsite account-opening opportunities, deposit conversations and lending leads.
The goal is to use Atlanta's culture, institutions and gathering places to accelerate familiarity, trust, membership, deposits and lending relationships in the new market.
Measurement
HOPE should leave every event knowing what happened next.
TrafficHow many people entered and completed the Hub?
IntentWhat did people select as their Next Play?
AccountsHow many eligible accounts were opened onsite?
DepositsHow much deposit interest and attributed deposits resulted?
LendingHow many home, auto and business conversations were created?
SponsorsHow many partners participated and how much support was secured?
ContentHow many reusable clips, photos and stories were produced?
Follow-UpWho needs a next conversation, and what should that conversation be?
The Bigger Business Case
Each platform is designed to create a different kind of return for HOPE.
Find HOPE Campaign
Commercials, signs, stories and public visibility can drive mortgage, auto, business, deposit and account relationships.
The HOPE Playbook
A sellable educational product. Schools, churches, organizations and individuals can buy it, while companies can underwrite cohorts, facilitator delivery and creator/licensing costs.
The HOPE Playbook Live
Sponsors and underwriters can help fund event-specific creator fees and production while the activation generates leads, data, onsite account openings and content.
Financial Relationships
New deposits, onsite account openings, mortgage leads, auto-loan leads, business-loan leads and institutional relationships create value beyond sponsorship revenue.
The annual relationship supports the broader body of work across Find HOPE, The HOPE Playbook, The HOPE Playbook Live and ongoing brand-growth development. Playbook sales and underwriting, activation sponsorships, deposits, onsite account openings and lending relationships create multiple ways the work can return value to HOPE throughout the year.
Planning References
Public sources used to support planning assumptions.
An outside brand marketing firm built to create more than advertising.
The proposed relationship gives HOPE three connected growth platforms: a brand campaign that makes impact visible, a sellable educational product that can create earned revenue, and a live activation system designed to attract sponsors, support onsite account opening and produce measurable customer opportunities.
This page is an independent proposal developed by Missing The Pieces Studios for HOPE Credit Union. It is not an announcement of an existing HOPE program or partnership. All activation concepts, pricing examples, sponsorship structures, revenue models, licensing terms, financial-product statements, compliance language and performance targets are subject to HOPE's review and final written agreement. Original proposal concepts and creative IP are presented by Missing The Pieces Studios; ownership and licensing rights would be governed by the parties' final agreement.
