The
Mike Evans
Blueprint.
What one athlete's story can become — and what it earns.
Every athlete on your roster has a story. My process is uncovering that story and building original intellectual property around it — television properties, brand films, curriculum, and content ecosystems that generate real, lasting revenue for the athlete, the foundation, and Day 1 Sports.
See the Blueprint →"Fair question — and I appreciate it, because it allows me to focus on my true strength. I build revenue-generating story ecosystems around your athletes."
Since I haven't had the chance to sit down with your players and find out who they are, what their purpose is off the field, and how they'd go about accomplishing it — let me use one of your players whose story is already public. Mike Evans. From what I can find, Mike is already operating in his purpose. Youth. Domestic violence. His children's book. His foundation. Mike has his story. I haven't had the chance to ask him what he wants to do next. But from what I know — here is what I would build. And here is exactly how it makes Day 1 money.
One Story.
Six Revenue Streams.
For Mike Evans, one well-crafted story ecosystem becomes all of the following — simultaneously. This is intellectual property that earns across multiple channels at the same time.
Original Brand Films
Premium cinematic brand experiences, not commercials, that command major partnership fees and create content assets with a life far beyond any campaign window
Original Television Property
A premium cinematic series built for ESPN, Netflix, Prime Video, and broadcast partners. Sellable entertainment, not just social content
Vertical Short Film Series
90-second story films built for vertical platforms and school distribution — sellable to Netflix, YouTube, streaming, or broadcast and licensable to youth organizations
Foundation Content Engine
Story-driven content that powers the Mike Evans Family Foundation — attracting corporate donors, sponsors, and grants at a level static fundraising never reaches
School & Youth Curriculum
Licensable educational content and companion workbooks built around Mike's story — recurring revenue from schools, districts, and youth organizations
Speaking Platform & Live Events
The content positions Mike as a sought-after speaker with a body of work behind him — schools, foundations, and corporations pay a premium for that combination
Not Commercials.
Brand Films.
A commercial sells a product. A brand film sells a feeling and the brand lives inside that feeling naturally. This is the difference between a 30-second spot and a 3-minute film that people share because it moved them. Brand films command significantly higher partnership fees and create content assets with a life far beyond a campaign window.
Below are examples of what I would create for Mike. The type of films Day 1 would pitch to these partners. I write the full scripts. These show you what's possible.
The brand is never the story.
The story is always the story. The brand simply becomes part of the world we're already inside and that's what makes people remember it.
Mike and his daughters are volunteering at a community food drive. Maybe for his foundation No football. Just a father and his girls passing out boxes, laughing with strangers, learning what it feels like to give. Afterward, the family sits down together at Chick-fil-A exhausted and happy. They talk about what they saw. What they felt. Why they'll come back next week.
The story is about raising daughters who serve others. The meal is simply where the conversation happens. Chick-fil-A is part of the family's day, not the reason for it. Plus the foundation gets exposure.
Friday night. Mike's daughters choose the movie. They're making popcorn, arguing over the remote, piling onto the couch. The film plays. We see their faces, not the screen. Laughing. Covering their eyes. Going quiet at the right moments. Afterward, the TV goes off and they talk about what they watched. What it meant. What they'd do differently than the characters.
The story is about a family tradition that creates real conversations. Prime Video is simply where the tradition lives. Part of their Friday, not the point of it.
One of Mike's daughters mentions something she needs for school almost in passing. The next morning, it's on the doorstep. Mike is already gone for practice. She opens it. Inside is a note from her dad: "I heard you." The camera follows her to school. She's carrying what she needed. She's smiling.
The story is about a father who listens even when he isn't there. Amazon makes it possible for him to show up the next day, but the love is the message, not the delivery.
Mike surprises his daughters with a trip. We follow the whole weekend. The reactions, the moments between the rides, the conversations at dinner, the quiet walk back to the hotel at the end of the night when his youngest falls asleep on his shoulder. No performance. No pose. Just a father making a memory on purpose.
The story is about the moments that become the memories. Disney is the setting, not the message. But it becomes unforgettable because of what happened inside it.
Beyond the Jersey
A Premium Cinematic
Series You Can Sell.
This is a premium original story experience exploring the people, places, and moments that shaped who Mike Evans is beyond the game. Each installment is shot and produced at a level that makes it a sellable entertainment property for ESPN, Netflix, Prime Video, or a major broadcast partner. This is not social content. This is sellable television.
Each chapter is called a Piece. Not an episode. Because every chapter uncovers a piece of the story that was missing. A piece that shaped Mike. A piece that shaped the people around him. Every Piece is titled and themed. Every Piece ends with the audience understanding something they didn't before the film began.
The conversation is never the opening. It is the reward for experiencing everything that came before it. The camera earns the moment before Mike ever speaks.
Where It All Began
Theme: GratitudeThe camera arrives before he does. Teachers preparing their classrooms. Kids laughing in the hallway. Old trophies behind glass in a display case nobody looks at anymore. A bulletin board covered in drawings. The ordinary life of this school, in full, before anyone knows why we're here.
Then Mike walks in and surprises the teacher who believed in him before anyone else did. Before the records. Before Tampa Bay. Before any of it. The teacher who saw something in a quiet kid from Galveston when there was nothing on paper to justify it.
This is a full production. Camera crew, natural and cinematic lighting, multiple setups. We capture the school the way a feature film would; wide establishing shots of the hallways, close-ups on the small details that tell the story of where Mike came from. There will be archival footage, game footage, and photos woven throughout to show the world Mike left behind when he walked out of those doors and the one he built after. The reunion itself is real and unscripted, but the camera is absolutely ready for it.
What it felt like to be seen before he had anything to show. The specific things this teacher said that stayed with him for thirty years. How gratitude has shaped the way Mike shows up for young people today. And what he wants the kids walking those same hallways right now to understand about the version of him that once sat in those same chairs.
Girl Dad
Theme: PresenceMike spends the day with a father who has made being present the most important thing in his life whether that's an ordinary father, a retired NFL player, or an entertainer who stepped away from the spotlight to raise his daughters with intention. The identity of the father matters less than what he's chosen to become. We follow his full day. Mike is there to observe, to ask questions, to be a student of what he's watching.
Mike engages, he asks the father questions as the day unfolds. He notices things. He comments on moments as they happen. But he's not performing. He's genuinely learning. By the time the day ends, the audience has watched a master class in intentional fatherhood and Mike has too.
Intimate and warm. This Piece lives in close-ups and natural light. The texture of an ordinary day made beautiful by attention. The camera follows both men through the day with the ease of a close friend in the room. There's no pretense. The best moments will be the unplanned ones.
Mike tells the father what he admired about what he witnessed. The presence. The consistency. The ordinary moments chosen over everything else the world was asking for. Mike is honest about what a long NFL career costs a father in those same moments; the birthdays, the bedtimes, the mornings. And he talks about what retirement means to him. Not the end of football. The beginning of being the everyday, present father he's always wanted to be. The legacy he's most excited to build.
mike evans
A vertical short film series for ages 10-16. Each film is a self-contained, screenplay-level story that can be acquired by a network, distributed on YouTube, licensed to schools, or sponsored by a brand partner. This is sellable entertainment. Each one closes with the Mike Evans Family Foundation.
Black screen. A little girl whispers.
"Is it happening again?"
Darkness inside a bedroom. A little boy, about ten, sits against the bedroom door. His little sister hides under a blanket, clutching a stuffed rabbit. Downstairs: raised voices. A glass breaks. A picture frame crashes.
The little boy quietly turns on cartoons and turns the volume up. Not for himself. For her. He slides down the door, trying to become stronger than the sounds.
Silence.
MorningThe boy walks his sister to school. He hasn't slept. His clothes are wrinkled. At recess, kids laugh and play football. He sits alone. The football rolls toward him. He doesn't pick it up.
Another hand does. Mike Evans. No crowd. No dramatic entrance. Just another person sitting on the curb beside him. Neither speaks for several seconds. Mike gently tosses the football between his hands.
Mike"Long night?"
The boy barely nods. Another silence. Mike stares at the football.
Mike"When I was your age… I learned something way too early."
Beat.
Mike"Sometimes the people who are supposed to protect us… don't."
The boy finally looks at him. Mike smiles softly.
Mike"That wasn't your fault. And it isn't the end of your story."
Mike stands. Offers him the football. The boy catches it.
Cut toThe little sister smiling as her brother throws her the football after school. For the first time he's smiling too.
If your home isn't safe… you're not alone.
Sometimes the Missing Piece… is Hope.
A crowded middle school hallway. Thousands of conversations. One girl walks through them unnoticed. Teachers accidentally call her by someone else's name. Again. She quietly corrects them. Nobody hears.
LunchEvery table is full. She eats alone. She sketches football cleats inside a notebook. Not because she plays. Because she dreams.
Bell rings. Everyone leaves. She stays behind stacking chairs after a school assembly. Mike Evans had spoken. Students rush him for pictures. Autographs. Selfies. Eventually, everyone leaves.
Mike notices one chair still being stacked. One girl. Working quietly. He walks over. Begins stacking chairs beside her. No words. She glances at him. Confused. He notices her notebook.
Inside, beautiful cleat designs. Detailed. Creative. Mike flips through page after page.
He smiles.
Mike"These yours?"
She nods.
"Nobody's ever seen them."
Mike looks directly at her.
Mike"That's their loss."
He tears a blank page from the back. Signs it. Hands it back.
Mike"Now you sign one for me."
She laughs. "Why?"
Mike"Because one day… somebody's going to ask who designed these."
Cut to — SundayMike runs onto the field. Close-up. Custom cleats. Inspired by her drawing. She watches from home. Speechless. Her mom notices. They both cry.
Sometimes the Missing Piece… is someone who sees what everyone else missed.
The Revenue
Breakdown.
Every piece of this ecosystem is built with a revenue model behind it. Here is exactly how Day 1 Sports profits from what I build and how each stream compounds over time.
Brand Film Partnerships
Brand films command significantly more than standard endorsement deals because they're premium content assets not ads. Chick-fil-A, Prime, Amazon, Disney are not buying a post. They're buying a film that lives on their platforms, in their campaigns, and in their brand story for years. That fee is higher and Day 1 negotiates it.
Day 1 earns → Commission on every brand film deal closedTelevision & Platform Sales
Mike Evans: Beyond the Jersey and Missing The Pieces Mike Evans vertical films are both built as sellable entertainment properties. A licensing deal with ESPN, Netflix, Prime Video, YouTube or a broadcast partner. The series earns on acquisition, on renewals, and on international distribution.
Day 1 earns → Percentage of licensing and distribution dealsFoundation Fundraising & Corporate Sponsors
Mike's foundation already exists. What it doesn't have is a content engine driving people toward it. The Missing Pieces series and Beyond the Jersey both close with the Mike Evans Family Foundation. Every film drives awareness, donations, and corporate sponsor interest. Companies pay to co-brand with a foundation that has compelling storytelling behind it. A revenue stream the foundation has never had access to before.
Day 1 earns → Management fees as athlete value and foundation reach growSchool & Youth Curriculum Licensing
The Missing Pieces films plus companion workbooks become a licensable curriculum for middle schools, youth programs, and after-school organizations. Schools pay an annual licensing fee. Recurring revenue tied to Mike's story that earns every school year — requiring no new content once built.
Day 1 earns → Licensing revenue split on every institutional dealSpeaking Platform
The content positions Mike as a sought-after speaker — not just an athlete, but a storyteller with films, a curriculum, and a foundation behind him. Schools, corporations, and foundations pay a premium for that combination that a player without content cannot command.
Day 1 earns → Speaking fees and event revenue shareA Day 1 Transition Academy
What starts with Mike becomes the model for a branded Day 1 Transition Academy — a curriculum co-developed with Day 1 Sports and licensed to colleges, high schools, and organizations nationally. The P.L.A.N. program becomes a product, not just a service. That's the difference between billing hours and owning intellectual property.
Day 1 earns → Licensing fees and institutional partnership revenueHow This Makes
Day 1 Bigger.
Attracts Better Clients
Elite athletes and their families choose agents who invest in legacies — not just contracts. When you can show a prospect what you built around Mike Evans, Day 1 becomes the agency that turns players into lasting brands. That's a recruiting advantage no other agency on your level can match right now.
Elevates the Day 1 Brand
Every film, every curriculum, every speaking engagement carries the Day 1 Sports name alongside it. You become known as the agency that sees athletes as whole people and builds the IP to prove it. That reputation compounds — in the league, with brands, and in the community.
Locks In Long-Term Retention
When an athlete has a television property, brand films, a foundation content engine, and a curriculum — all built through Day 1 — he doesn't leave. You're not just his agent. You're the infrastructure of his legacy. That loyalty doesn't get poached.
Mike Is the
Proof of Concept.
What I build for Mike becomes the blueprint. Each athlete gets their own story franchise, their own original property, their own revenue ecosystem. The framework is the same. The story is always theirs.
NIL brand story built before the draft. Social content strategy. A personal narrative that makes him worth more to every brand that watches him rise — before he ever signs a contract.
NIL · Brand Identity · StoryFoundation content engine, brand film partnerships, community presence. The story that makes a sponsor choose him over the guy with bigger numbers but no brand to attach to.
Brand Films · Foundation · PlatformThe legacy play. Television property, speaking platform, licensable curriculum. The athlete becomes a brand that outlasts the jersey — and keeps earning for Day 1 long after the contract ends.
Legacy IP · TV Property · CurriculumI Built This From
Public Information Alone.
Imagine What I Build
When I Know the Whole Story.
Every athlete on your roster has a story this powerful. I find it, build it, and turn it into revenue. That's what I bring to Day 1.
Email Donald → dg.missingthepieces@gmail.com Donald Gibson · Missing The Pieces · Outside The Lines · Atlanta, GA